So come see how NVivo can help you organize, analyze and find insights in your unstructured or qualitative data. NVivo is qualitative data analysis software that provides structure to content, helping you quickly unlock insights in your data. And manually going through the haystack to find the needle is an insurmountable, unrealistic task to complete.īut that’s where NVivo comes in. After all, there’s a proliferation of unstructured data being created today. Let’s face it, it is easy to get lost in a lot of content-based data. Qualitative or unstructured data can hold the key to richer insights and true research discovery that can revolutionize your recommendations. When it comes to investigating an issue, answering a question or simply making sense of something, we often look to information to help us get there, and it’s rare that numeric or linear data will give you the full picture on its own. I learned some new tricks and best practices for organizing projects, conducting coding and analysis, and querying a corpus of data to gain insights. These free webinars are offered at regular intervals and can be accessed online. I attended a worthwhile webinar session from QSR on using NVivo to conduct Content Analysis research.
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